Envisioning Your Future

Hoyas Rising is an integrated branding and commercial development program that assists Georgetown University student-athletes in maximizing their Name, Image and Likeness (NIL) opportunities.

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Our Commitment to Student-Athletes

We support the nearly 800 Georgetown University student-athletes across 30 sports at the University, providing education, training and commercial opportunities. Those commercial opportunities arise via participation in Hoyas Rising sponsored events, our Membership Programs and with businesses.

With our Membership Programs, Hoyas faithful can support their favorite sport/student-athletes or all the sports across the University. Ed Cooley is all in. Are you?

What is NIL?

[Name, Image, And Likeness]

Student-athletes competing in NCAA intercollegiate  athletics are permitted to receive compensation  for the use of their name, image or likeness for commercial activities, including endorsements through traditional and social media, appearances, entrepreneurial activities, in-kind deals, autographs and more, in accordance with NCAA guidelines (including, among other things, prohibitions on improper recruiting inducements and pay-for-play), Georgetown University’s NIL policies and procedures, and applicable laws.

These NIL activities may include, but are not limited to, receiving compensation or other benefits for:

 Commercials or other advertisements for products or services
 Developing and owning a personal business
 Participating in a camp or clinic that is promoted or branded with NIL
 Autograph sessions for the public or privately arranged events
 Providing lessons while using NIL
 Sponsored social media posts

Hoyas Rising and Dreaming Out Loud Announce Partnership

Hoyas Rising today announced that it has launched a new partnership with Dreaming Out Loud Inc. (DOL), a DC-based nonprofit with a mission to create economic opportunities in low-income communities through the development of a healthy, equitable food system. As part of the partnership, Georgetown Men’s Basketball student-athletes will support and promote DOL events and activities.

See Our Progress

View the document below to see our report for our 2023 Year in Review. Learn about the progress and growth of Hoyas Rising!

Get Involved

Hoyas Rising supports Georgetown University student-athletes by raising funds through stand-alone donations, membership programs, and working directly with businesses interested in partnering with them through Name, Image and Likeness (NIL) activities.

Donations &
Membership Programs

Hoyas Rising is the exclusive group licensing program endorsed by Georgetown University that is designed to assist student-athletes in building their brand and profiting from their Name, Image and Likeness (NIL). Faithful Hoyas can support their favorite student-athletes by making stand-alone donations or participating in exclusive membership programs.



Businesses can contract with Georgetown University student-athletes for appearances, promotional opportunities, social media campaigns, autograph signings and other marketing activities. By affiliating with Georgetown University student-athletes companies can enhance their brand equity, increase sales and improve their standing in the community.

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